Come Alive

Project

Come Alive -
Holiday Campaign

Summary

I teamed up with an animator to create videos for our 2018 Black Friday campaign. We aimed to get conceptual and show what it "feels" like to have a board come alive underneath your feet.

My ROLE

Art Director
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THE TEAM

Dan Darling (Animation)
Zelig Sound (Sound Design)
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Animations by Dan Darling. Sound by Zelig Sound.

After Dan Darling created the videos we made 15s and 6s cut-downs as well as a bunch of display ads, all based on art direction of the videos. The campaign did super well and is my favorite one we pulled off at Boosted. It's tough getting a team of executives on board with such a conceptual idea but it sure paid off in the end.