The first day of the production we rented a warehouse and shot the launch video. On day two we took our team of skateboarders and a skeleton crew of creatives and shot photos around San Francisco. I took all of these images while Terry and Brian shot video. Things were scrappy as I shot photos while hanging out the van door but I think that scrappiness gives the imagery a true feeling of authenticity and fun. On a third day we shot product photos in a studio with Michael David Rose. I did all of the post-production editing work.