Hi, I'm Kyson Creative Director & Product Designer for founders, startups, and next-gen brands.

I recently led design at Rivian for 5 years. I bring a decade+ of experience transforming brands, creating digital products, and telling stories people believe in.

I transform brands

From digital products to creative strategy—I define, design, and launch ideas that unlock hidden potential.

BY KYSON DANA

A hidden library of explorations, writings, unfolding ideas, & creative compost.