Rivian's brand promise is to explore the world and be adventurous. However, through research we uncovered a few key insights that kept EV owners from actually living that way. These key insights informed everything we did as we designed the app.
We learned that roadtrips in an EV can feel like the Wild West—planning routes, finding chargers, and venturing off-grid is very intimidating. Rivian’s vehicles are made to go anywhere, but they needed the right digital tools to make that effortless. Once we learned this, my task was to lead a small team to design an experience that makes navigating, charging, and planning adventures easy.
.jpg)
