Project
Boosted Uncommute Ad Campaign
Summary
Commuting on a Boosted board is the opposite of commuting. We ran an ad campaign that leaned into the fact that there is a better way to commute that looks nothing like commuting.
My ROLE
Art Director
Photographer

THE TEAM
Max Claus (Director)
Michelle Geer (Photography)
Priscilla Scott (Designer)
Carol Avelero (Designer)
Videos were created by Max Claus.
The aim was to find juxtaposition against normal forms of commuting. We spent two days shooting videos and photos in San Francisco. Max took lead on the video side and I captured photos. We worked with a talented crew and the images all came together really nice. Thanks gang.