Brand
Project
Crafting THE Boosted Branding
Summary
I led the creative team at Boosted to launch four new boards in the spring of 2018
Responsibilities
Art Direction
Photography
Filmmaking
Web design
Ecommerce

Moving Beyond a Single Product

Hyping professional athletes has become expected among brands so instead, we focused on authentic regional skateboarding through camaraderie, imagination, and fun. This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

GIVING EACH BOARD IT’S OWN VOICE

Hyping professional athletes has become expected among brands so instead, we focused on authentic regional skateboarding through camaraderie, imagination, and fun. This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

MERGING E-COMMERCE AND PRODUCT STORYTELLING

Hyping professional athletes has become expected among brands so instead, we focused on authentic regional skateboarding through camaraderie, imagination, and fun. This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

Updating the Styleguide

Hyping professional athletes has become expected among brands so instead, we focused on authentic regional skateboarding through camaraderie, imagination, and fun. This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

CRAFTING A PREMIUM FEELING PRODUCT

Hyping professional athletes has become expected among brands so instead, we focused on authentic regional skateboarding through camaraderie, imagination, and fun. This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

CRAFTING A PREMIUM FEELING PRODUCT

Hyping professional athletes has become expected among brands so instead, we focused on authentic regional skateboarding through camaraderie, imagination, and fun. This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

Making More Content for the Boys

Hyping professional athletes has become expected among brands so instead, we focused on authentic regional skateboarding through camaraderie, imagination, and fun. This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

This campaign captured the everyday moments of skateboarding — the rawness of the street, the bold emotions of the skaters, and the personalities that inspire creativity and prompt the unexpected.

Credits

Design
Kyson Dana
Hayden Shaum
Marketing
Noriko Morimoto
Kerry Cecere
Sara Loewel
Photography
Michael David Rose
Kyson Dana
Development
Matt Lebel
Riley Bracken
Underbelly
Video
Brian Chu
Terry Berenstein
Werehaus Crew
Dan Darling